The Relevance of ‘Beauty Salons’ in 2018
I’ve been pondering the relevance of ‘Beauty Salons’ and why do we do what we do.
Ironically, for someone who has founded and opened four salons, I’ve always disliked the term ‘beauty salon’. To me it speaks of aspirational, unreal expectations and an emphasis on the external and physical, rather than WHO we are as people. So when people ask what I do, I normally say we own a service business that employs some pretty awesome women and that we try our best to make people happy each day. Of course, we’re human too so we don’t always get it right, but we certainly try. And it’s pretty cool to go home at the end of a day’s work having made people feel good about themselves.
That our services happen to be delivered via ‘beauty’ treatments is almost secondary (almost!). Like many women, I want to be well presented, have clear healthy skin…and the occasional spray tan for instant feel good gratification …and I guess that’s partly why our treatment menu is focused on the basics – simple but effective services that make clients feel good…and quickly – because our lives can feel CRAZY sometimes.
In a world where we spend so much of our time online, glued to devices, I genuinely believe that being able to connect in a salon environment can still be relevant. We know salons have been social hubs for many centuries, even as the treatments themselves may change. Why? Is it because as humans we have an innate need for touch? For feeling part of a local community? For connecting with ourselves, our daughters, mothers, sisters, friends? Or is it simply a means to an end in regard to the treatment you’re having?
I’d love to know what your favourite part of a salon visit is and what’s important to you. Because ultimately, we’re in the service game to make your day better. To quote Michelle, our manager at Glen Innes, “Be the loveliest person your client meets today”.